COEXISTENCE

This report is to forecast color trend for A/W 2020 and 2021: Coexistence starts ‘Mere-Exposure Effect,’ which refers to the phenomenon of having a positive attitude toward frequently exposed stimuli or targets. In other words, this effect means that a positive attitude can be developed towards even strange or indifferent things when they are encountered frequently. The main story of the trend report is harmony between the new and familiar ones, and it expects to create advanced and unexpected incidences. 

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The color trend report is utilizing the format of MIX Magazine ©
‘Students were asked to analyze the structure and page organization of MIX Magazine © as a case study to learn how to connect an idea, a non-tangible concept, to a physical color report that references color and its ability to make connections between emotions, values and ideas. 

Students were asked to conduct independent research to support their idea, and then translate the idea to their original creative content - expressed through writings and visuals in a forward-thinking color report using the format and graphic layout of Mix Magazine ©. The reports were for education use only and were assessed for their creative content not for the organization. Students were required to cite the use of Mix Magazine as a case study.'