top of page
W20_CMD604_ironclad%20CMF-Final_Yvonne_edited.jpg

IRONCLAD

Product Development

The project aims to research a range of the brand and discuss how these companies have strategically used design, color, materials, and finish and to develop a new brand, strategy, identity, relevant creative direction, and a supporting product line.

GROUND . WIND . TREE: Welcome

BRAND IDENTITY

Trend Analysis & CMF Strategy

W20_CMD604_ironclad CMF-Final_Yvonne2.jp
W20_CMD604_ironclad CMF-Final_Yvonne3.jp
W20_CMD604_ironclad CMF-Final_Yvonne4.jp
W20_CMD604_ironclad CMF-Final_Yvonne5.jp
W20_CMD604_ironclad CMF-Final_Yvonne6.jp
W20_CMD604_ironclad CMF-Final_Yvonne7.jp
W20_CMD604_ironclad CMF-Final_Yvonne8.jp
W20_CMD604_ironclad CMF-Final_Yvonne9.jp
W20_CMD604_ironclad CMF-Final_Yvonne13.j
W20_CMD604_ironclad CMF-Final_Yvonne14.j
GROUND . WIND . TREE: Portfolio

CONCEPTION

Define Problem & Develop Prototypes

GROUND . WIND . TREE: Projects
W20_CMD604_ironclad%20CMF-Final_Yvonne15_edited.jpg

Prototype I

W20_CMD604_ironclad%20CMF-Final_Yvonne16_edited.jpg

Prototype II

IDEATION

Conceptual Design Rendering

GROUND . WIND . TREE: Projects
W20_CMD604_ironclad%25252520CMF-Final_Yvonne17_edited_edited_edited_edited.jpg

Front

W20_CMD604_ironclad%2520CMF-Final_Yvonne18_edited_edited.jpg

Back

IMPLEMENTATION

Design Direction & CMF Tray

GROUND . WIND . TREE: Projects
W20_CMD604_ironclad%20CMF-Final_Yvonne10_edited.jpg
W20_CMD604_ironclad%20CMF-Final_Yvonne19_edited.jpg
W20_CMD604_ironclad%20CMF-Final_Yvonne20
W20_CMD604_ironclad%20CMF-Final_Yvonne11
W20_CMD604_ironclad%20CMF-Final_Yvonne21
W20_CMD604_ironclad%20CMF-Final_Yvonne22
W20_CMD604_ironclad%20CMF-Final_Yvonne12
W20_CMD604_ironclad%20CMF-Final_Yvonne23
W20_CMD604_ironclad%20CMF-Final_Yvonne24_edited.jpg
GROUND . WIND . TREE: Text
  • LinkedIn

©2021 by Heajoo Lee

bottom of page